At the seminar, Shankman will discuss the importance of understanding how to utilize the many aspects of social media. He will elaborate on the benefits of using social networking and viral marketing correctly, as well as the dangers of using it improperly. Shankman’s discussion also will include information on using social media to spearhead marketing and public relations initiatives, understanding which social media tools to use or not use and learning it’s not about making something viral but about making something good.